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- Overall, we think of the music we work with as contemporary pop music, and we try to present it as such. While something like Zap Mama’s first record could be, and sometimes was, perceived as an ‘ethnic’ record, we did our damnedest to alter that perception. The CD covers go a long way, in my opinion, to creating this attitude. We don’t do covers that look like folkloric records or like academic records of obscure material of interest only to musicologists and a few weird fringe types… we work with the designers to come up with a graphic statement that says ‘this music is as relevant to your life and is as contemporary as Prodigy, Fiona Apple, or Cornershop.’ … So gradually, although Zap Mama might have initially been thought of as an ‘ethnic-folkloric’ ensemble, they are now thought of just as a cool group. (en)
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