Process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers
applicazione delle tecniche di marketing a uno specifico prodotto, linea di prodotto o marca (brand) (it)
processo de criar um relacionamento ou uma conexão entre o produto de uma empresa e a percepção emocional do cliente com o objetivo de gerar diferenciação da concorrência e fidelizar os clientes (pt)
Rama del mercadeo (es)
Aufbau und Weiterentwicklung einer Marke im Zeitverlauf (de)
een vorm van marketing, waarbij men door merken te ontwikkelen meerwaarde voor de onderneming wil realiseren (nl)
process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers (en)