About: Database marketing

Property	Value
dbo:description	Form of direct marketing (en) Zielgruppenorientiertes Direktmarketing (de) forma marketingu (pl)
dbo:wikiPageExternalLink	http://econpapers.repec.org/paper/rugrugwps/02_2F154.htm http://econpapers.repec.org/paper/rugrugwps/03_2F191.htm http://econpapers.repec.org/paper/rugrugwps/05_2F298.htm
dbo:wikiPageInterLanguageLink	dbpedia-de:Direktmarketing
dbo:wikiPageWikiLink	dbr:Customer_lifetime_value dbr:Service_(economics) dbr:Information_technology dbc:Direct_marketing dbr:Telemarketing dbr:United_States dbr:Data_warehouse dbr:Sales dbr:Product_(business) dbr:Customer_base dbr:Customer_retention dbr:European_Commission dbr:Content_management dbr:Personalization dbr:Marketing_accountability dbr:Jan_Vanthienen dbr:Marketing dbr:Privacy_law dbr:Churn_rate dbr:Econometrics dbr:Health_Insurance_Portability_and_Accountability_Act dbr:Free_product dbr:Customer dbr:Databases dbc:Types_of_marketing dbr:Business-to-business dbr:Direct_marketing dbr:Logistic_regression dbr:Customer_Relationship_Management dbr:Real-time_business_intelligence dbr:RFM_(customer_value) dbr:Subscription dbr:Neural_networks dbr:B2C dbr:Direct_Marketing dbr:Business_intelligence_tools dbr:Financial_modelling dbr:Lifetime_value dbr:Customer_Data_Platform dbr:Customer_behavior dbr:Direct_response dbr:Drip_Marketing dbr:Personalized dbr:System_integrator dbr:Postal_address dbr:Robert_Shaw_(Marketing)
dbp:wikiPageUsesTemplate	dbt:Reflist dbt:More_citations_needed dbt:Citation_needed dbt:Short_description
dct:subject	dbc:Direct_marketing dbc:Types_of_marketing
gold:hypernym	dbr:Form
rdfs:label	Database marketing (en) تسويق قواعد البيانات (ar) Database Marketing (de) Mercadotecnia de bases de datos (es) Marketing prédictif (fr) Database marketing (it) データベースマーケティング (ja) 데이터베이스 마케팅 (ko) Marketing baz danych (pl) Database (marketing) (pt) Маркетинг на основе баз данных (ru) 数据库营销 (zh)
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prov:wasDerivedFrom	wikipedia-en:Database_marketing?oldid=1256373664&ns=0
foaf:isPrimaryTopicOf	wikipedia-en:Database_marketing
is dbo:industry of	dbr:Acxiom
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is dbp:industry of	dbr:Acxiom
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