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- Any good computer game must be totally fair. It must be possible for the player to reach the objective and win. This is not to say the game cannot be complicated or random or appear unfair. (en)
- An important trait of any game is the illusion of winnability. If a game is to provide a continuing challenge to players, it must also provide a continuing motivation to play. The game must appear to be winnable to all players, beginners and experts, but it must never truly be winnable or it will lose its appeal. (en)
- Dani Bunten was once asked how to play-balance a game. Her one word answer was "Cheat." Asked what to do if gamers complained, she said, "Lie!" (en)
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