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- The long-term success of any market is dependent on recruiting new generations of consumers. In the case of tobacco, these beginners are typically children – few adults take up smoking – and the tobacco industry's dependence on selling to the young has become notorious. Similar concerns are apparent for e-cigarettes, with the production of variants such as e-shisha and flavoured and coloured offerings . (en)
- The promotion of ENDS [electronic nicotine delivery systems] comes with at least one of the following messages or a combination of them:
* try to quit smoking and if everything fails use ENDS as the last resort;
* you do not need to quit nicotine addiction, just smoking; and
* you do not need to quit smoking, use ENDS where you cannot smoke.
Some of these messages are difficult to harmonize with the core tobacco-control message and others are simply incompatible. (en)
- The dual use of ECs and tobacco cigarettes is rising, and the growing popularity of ECs may promote the use of tobacco cigarettes in adolescents. Furthermore, despite EC manufacturer's claims of using marketing campaigns that target adults, not adolescents, ECs have achieved substantial penetration into youth markets worldwide. (en)
- The manufacturers of these products have established a massive online presence, many apparently from individual users whose enthusiasm for these products is such that they seem to spend many hours each day blogging and tweeting their benefits free from the constraints that would be imposed if they were producing official advertisements. More worryingly, they also engage in grossly offensive online attacks on anyone who has the temerity to suggest that ENDS are anything other than an innovation that can save thousands of lives with no risks. (en)
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