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- It was an easy deal. You just said [to retailers], "Here's your lucky day. I've got an extra 50,000 pieces of NES." Easy sell. (en)
- Mr. Arakawa really had this focus ... if it's going to work in New York, it will spread. He always had that sense that if he really believed in something, he really wanted to give it the biggest and best shot. (en)
- Nintendo really needed to come up with a point of difference, and some way of getting the retailer to believe that the consumer would embrace this as a different and newer form of entertainment. ... We spent a lot of energy not calling it a videogame in any way. (en)
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